How to Keyword Research using Google Keyword Planner

Google Keyword Planner is a free tool for find popular, key terms in your industry.

Keyword research is the core of every successful online business. Google organic traffic is as much as 50% of the overall traffic.
I created the most detailed Keyword Planner Tutorial to help you get started.
You need an AdWords account first. Go to Google.com/adwords/ and then register a account free. If you  already have an account, you can go directly .First go Adwords.google.com/KeywordPlanner.

Login in your Google Adwords account. Then click on “Tools and Analysis” and choose “Keyword Planner.”

Here is the sample . 

You have so many options:

 Let’s start with Search for new keywords using a phrase, website or category option for Search New Keyword .

Here you see 3 options ,you just chose Your Product or Service Option

By using this products or service option, you can generate new keywords for specific search terms. The mostly using keyword search tool option in the Google Keyword planner.

Here you see another option that call Your landing page , See the Example

This landing page option is a very powerful feature. You can use it to get keyword ideas from your website and blog. The tool will show you keywords related to your website based on your content.You can find any web page’s related keywords and their traffic volume. This specific tool is for advertisers. However, you can use this keyword search tool option to mine keywords of a web page. But you will not be able to get other important search analysis information such as impression share, CTR, keyword difficulty from this keyword tool.

This is another option Your product category

If you don’t know what keywords that people will search on Google in your industry are, you can use this menu for finding keyword ideas. But you’ll get limited keyword ideas and they could probably high competition keywords.

If you don’t wnat used google adwords tools for find target keyword , here is another tools that you can use another handy tool – keywordtool.io which will generate a list of keywords for you. Let’s use keyword “yoga poses” as see an example. The easiest way to find more long tail variations of this keyword will be to paste it in Keywordtool.io

Here You can see how this tool found 441 long tail variations of yoga poses. Now you need to click on “Copy all” button on the right and paste the keywords list back in Google Keyword Planner and find out the monthly searches for every keyword.

Average Monthly Searches

 

When you point the little icon on the left, you can see the average number of times people have searched for this exact keyword every month. This is a very good feature as you can see if the interest to any particular keyword is increasing or declining.

If there is not volume data, you see a dash look like this (-) This means that the keyword term is not popular, and nobody is searching using this keyword.

The numbers on the right represent the average monthly searches based on the data for the last 12 months. The default settings are set to 12 months. You can choose a different date range from the menu on the left.
You can learn more about the average monthly searches on AdWords Help Center.

Competition

 When you search your keywords in google adwords  then you see ,Look at the example above. The competition for “yoga poses” is low because it isn’t a buying keyword. But look “yoga mat” it’s competition is high because many companies sell these mats.